Chameleon is a branding agency with long term plans of expanding into other marketing aspects such as copywriting, content creation, social media management. The reason for the name Chameleon is becuase it is the spirit animal of the brand. We want to be flexible enough for any client. We do not want to have any sort of style or methods associated to us except the skill of forming any personality for the client wether it is in the banking sector or the cupcake industry. Each client needs thier own tailored set of brand values and personalities and our mission is to form the most suitable identity for their brand to stand out in the industry. Chameleons usually change colours to fit in thier environments, however we do it to stand out.

This is a brief that was sent to a car wash business to get an idea of who they are and what they need. The brief expresses the importance of brand values with numerous examples and how they would influence marketing decisions or certain practices in the company. (Note that this should not be used as the only method of communication as those are just brief questions and much more information is required to understand the client needs). Additionally, do not always expect the client to have a background in branding or marketing even if their title says so. It is advised to just send out this brief before the initial meeting to at least prepare them.